Joins The Blasting News! Get A Well-Paying Freelance Writing Job!

$3 guarantee for each article published on our site + a variable compensation, up to $500 per article!

Blasting News is a fully independent magazine based on the principle of social journalism and powered by the voices of thousands of people called Blasters.

Being part of the largest social news magazine, the 142nd most read site in the world, according to Alexa Rank, getting your news out to over 100 million active monthly users. Blasting News has just reached this size 44 months after its launch (growing faster than Facebook, which took 54 months to do the same). Registration is free!

Erwin Castro (The Techchaser) Invited You To Sign Up And Get This Great Opportunity! Blasting News

Thursday, May 21, 2015

Ad Platform Sizmek Acquires StrikeAd, A Mobile Advertising Platform

Sizmek Inc. (NASDAQ: SZMK), an open ad management platform for multiscreen campaigns, has acquired StrikeAd, a dedicated mobile advertising Demand Side Platform, for $11.7 million. The deal support Sizmek's growth strategy- to address growing demand for programmatic advertising solutions through mush-have mobile capabilities. 

Sizmek announced the acquisition last week, and said that the deal is expected to close on May 28. Under the transaction, StrikeAd’s mobile DSP capabilities will be combined with Sizmek’s programmatic assets under the company's MDX platform to build an end-to-end DSP capabilities and to provide better visibility to agencies and brands using MDX.

Carolyn Bollaci, Sizmek’s VP of global accounts in Asia-Pacific, said in a statement that: “The next wave of the DSP market will be led by mobile and our acquisition is aimed at ensuring brand advertisers can effectively target and communicate their ad creative to consumers on portable devices.” 

Led by Neil Nguyen, CEO and President, Sizmek Inc. operates an online ad campaign management and distribution platform that provides online advertising services worldwide. Based in Austin, Texas, Sizmek is a third party ad server working with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in more than 75 countries. Sizmek's online campaign management product and service offerings span the lifecycle of an advertising campaign, including creative authoring, campaign's creative development lifecycle, initial design, inclusion of interactive features, adaptation for analytics and ad insertion, integration with campaign management and ad serving processes. 

Founded in 2010 and led by CEO Alex Rahman, StrikeAd provides a DSP that enables advertisers, agencies and publishers to plan, optimize, deliver and measure mobile advertising campaigns on a global scale. 

Image Credit: MarketingMag

No comments:

Introducing A Great Place To Find A Job

The marketplace where tech companies compete to hire you. Meet 5 to 15 top companies in one week with salary info upfront. You’re in demand. Shouldn’t companies you love come to you with offers upfront? We think so. That’s why Hired is changing the way you find your next job with a faster, more transparent job search process built specifically for Python Programmers, RoR Developers, Java Programmers, Software Engineers, Big Data Scientists, Data Scientists, DevOps, UI/UX Designers, Product Managers, and Web Developers.

Hired is the first two-sided marketplace created specifically for Engineers, Data Scientists, Designers and Product Managers who are overwhelmed with job opportunities.

We believe recruiting should be transparent, unbiased, and that the talent should be in control. Our one week “auctions” provide upfront offers from vetted and funded companies, dedicated talent advocates, and a $2,000 signing bonus.

Our mission is to make hiring, or getting hired, less painful. Hired.com: A Whole New Recruiting Model.


THE PREMIER MARKETPLACE FOR TECH TALENT
BEGIN THE NEXT CHAPTER IN YOUR CAREER TODAY


Learn More: GET HIRED!

VMware: Virtualizing the Entire Data Center



Virtualizing the Entire Data Center by: VMware, The World's Leader in Virtualization and Cloud Infrastructure

VMware vSphere Essentials delivers the industry-leading virtualization platform for small businesses at an affordable price. Small businesses can virtualize their physical servers and centrally manage these servers, reducing hardware costs and increasing operating efficiency with a low upfront investment.
Provides cost-effective server consolidation and management for small offices

Learn more about the VMware vSphere Essentials