Thursday, May 21, 2015

Ad Platform Sizmek Acquires StrikeAd, A Mobile Advertising Platform

Sizmek Inc. (NASDAQ: SZMK), an open ad management platform for multiscreen campaigns, has acquired StrikeAd, a dedicated mobile advertising Demand Side Platform, for $11.7 million. The deal support Sizmek's growth strategy- to address growing demand for programmatic advertising solutions through mush-have mobile capabilities. 

Sizmek announced the acquisition last week, and said that the deal is expected to close on May 28. Under the transaction, StrikeAd’s mobile DSP capabilities will be combined with Sizmek’s programmatic assets under the company's MDX platform to build an end-to-end DSP capabilities and to provide better visibility to agencies and brands using MDX.

Carolyn Bollaci, Sizmek’s VP of global accounts in Asia-Pacific, said in a statement that: “The next wave of the DSP market will be led by mobile and our acquisition is aimed at ensuring brand advertisers can effectively target and communicate their ad creative to consumers on portable devices.” 

Led by Neil Nguyen, CEO and President, Sizmek Inc. operates an online ad campaign management and distribution platform that provides online advertising services worldwide. Based in Austin, Texas, Sizmek is a third party ad server working with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in more than 75 countries. Sizmek's online campaign management product and service offerings span the lifecycle of an advertising campaign, including creative authoring, campaign's creative development lifecycle, initial design, inclusion of interactive features, adaptation for analytics and ad insertion, integration with campaign management and ad serving processes. 

Founded in 2010 and led by CEO Alex Rahman, StrikeAd provides a DSP that enables advertisers, agencies and publishers to plan, optimize, deliver and measure mobile advertising campaigns on a global scale. 

Image Credit: MarketingMag

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