Thursday, June 4, 2015

Apple Acquires Metaio, An Augmented Reality Software Specialist

Apple this week has acquired Metaio, a German-based augmented reality company whose technology melds real-world imagery and computer-generated elements into moving video presentations. Financial terms of the deal were not disclosed. 

Metaio has shuttered its website and post this statement: “Metaio products and subscriptions are no longer available for purchase. Downloads of your previous purchases will be available until December 15th, 2015, and active cloud subscriptions will be continued until expiration. Email support will continue until June 30th, 2015. The Helpdesk remains available for reference until December 15th, 2015.”

Metaio's augmented-reality software is used to create virtual product showrooms and by retailers such as IKEA. Metaio also created visual manuals for repairing complex industrial or automotive equipment. It investors included Westcott LLC, the investment arm of entrepreneur Carl Westcott (founder of floral delivery firm 1-800-Flowers), and equity technology fund Atlantic Bridge. Metaio describes itself as pioneers in augmented reality and computer vision through its software applications.

Apple confirmed its acquisition with its standard statement on smaller acquisitions: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

According to Jupiter, the augmented reality technology used in enterprises will increase tenfold to $2.4 billion from $247 million last year, other players in the augmented reality space include UK-based Blippar and France-based Total Immersion.

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