Friday, July 17, 2015

Groupon Acquires Food Delivery Startup OrderUp

Groupon, a deal website known for its connecting users with local deals, has acquired a food delivery startup OrderUp. Financial terms of the deal were not disclosed. The deal provides a big boosts to Groupon's presence in the $70 billion on-demand food delivery market. 

Founded in 2009 and based in Baltimore, OrderUp is the most complete on-demand food delivery marketplace operating in nearly 40 markets across the United States. The food delivery startup provides easy access to great food from locals' favorite restaurants. It operates in 26 states and serves metropolitan areas such as Baltimore and Denver, and also areas with large student populations such as Boulder, Colorado and Baltimore. 


Under Groupon, OrderUp will continue to operate as a standalone brand with inventory cross promotions through Groupon's marketplace and merchant pages. Groupon will maintain its current Baltimore headquarters and its 15,000-square-foot space at the Can Company in Canton. 

Groupon CEO Eric Lefkofsky said in a statement that: “The potential in delivery and takeout is apparent-especially with the growth of mobile-and OrderUp's operational ability, coupled with Groupon's engaged customer and merchant base, bring tremendous scale to the space.”

OrderUp processed more than 10 million orders, it brings food ordering and deliver expertise. Combined this expertise with Groupon's online presence, the deal creates an online and food delivery marketplace of significant size and reach ( approximately 25 million North American Groupon's users).

Before the acquisition, OrderUp has raised $10 million in investment last year, including $7 million from Revolution Ventures. Currently, OrderUp employs 80 people in its Baltimore headquarters and another 50 people across the United States.

Image Credit: TechCrunch and BaltimoreSun

No comments:

Want To Get Unlimited Quality Content At Your Fingertips?

Check out WORDAI, the first multi-languages article spinner that actually understands that words have different meanings, for you as the customer that means that you will be able to create human readable articles with the single click of your mouse. With WordAI you can easily create and spin articles in these languages: English, Spanish, French and Italian which makes WordAI one of the best article spinners available (according to SEO and marketing forums it is the best article spinner out there.)

Virtualizing the Entire Data Center



Virtualizing the Entire Data Center by: VMware, The World's Leader in Virtualization and Cloud Infrastructure

VMware vSphere Essentials delivers the industry-leading virtualization platform for small businesses at an affordable price. Small businesses can virtualize their physical servers and centrally manage these servers, reducing hardware costs and increasing operating efficiency with a low upfront investment.
Provides cost-effective server consolidation and management for small offices

Learn more about the VMware vSphere Essentials