The acquisition, which announced on Thursday, was designed to enhance Microsoft's Dynamic CRM business and customer service capabilities. FieldOne will continue to support existing customers. It's products will be integrated into Microsoft's CRM products. The deal comes as the software company shed products and services in other parts of its business, including shutting down its mobile phone business, sale of its online advertising business to AOL and Bing Mapping service to Uber.
FieldOne is already built on Microsoft's technology and has been available as an integrated add-on to Microsoft Dynamics CRM since March. This makes tech integration much easier and smoother for Microsoft.
Founded in 2011 and headquartered in Mahwah, New Jersey, FieldOne is a cloud-based provider of field service management and CRM software. It makes customer service technology for workers in the field, including mobile apps and cloud services for automated scheduling, dispatching, work orders, inventory, accessing contracts and collaborating. Its customers include Mitsubishi-Hitachi Powersystems, United Technologies and Carl Zeiss.
In a blog post about the deal, Microsoft Dynamics CRM corporate vice president Bob Stutz notes:
"Field service management is a specific but critically important area of customer service, providing companies with the ability to deliver end-to-end field service. This is a unique, and transformational point in time for these solutions as enterprises look to improve their responsiveness to customers with service in the field – taking service directly to the customer anytime a service cannot be managed by phone or other channels."
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