Saturday, October 31, 2015

Cisco Acquires 1 Mainstream To Boost Its Video Capability

Networking giant Cisco Systems is beefing up its Infinite Video platform with a new acquisition aimed at speeding up over-the-top (OTT) video app creation and distribution. Cisco this week announced it third acquisition, the company has acquired 1 Mainstream, a privately-held provider of cloud-based video. Financial terms of the deal were not disclosed. 

Cisco’s other two acquisitions this week focused on analytics. It grabbed security firm Lancope for its network visibility and threat detection technology. Also, this week, Cisco bought analytics firm ParStream for its Internet of Things technology. 

The deal gives Cisco a solution for media and service provider customers that want to move their online video service to as many app platforms as possible, which include not only IOS and Android-based platforms but also app platforms for connected TV devices like Roku, AppleTV and Amazon Fire

Founded in 2012 and based in Cupertino, California, 1 Mainstream is a startup founded by veterans of Apple, Roku, and TiVo and supported by funding from TV giant Sky. The company has created a cloud-based video platform designed to launch live and on-demand OTT video services to a number of connected devices.  Its platform is used by content providers and service providers to deliver contents across most video streaming platforms. The company has about 70 clients including Sky, CBS News, Foxtel and Tastemade.  Before the deal, 1 Mainstream has raised about $8.75 million in funding from Sky as well as venture-capital firms DCM Ventures, Menlo Ventures and Luminari Capital.  

Cisco said its customers can use 1 Mainstream technology to deliver new video services faster and make their entire channel services and content library available to subscriber on the internet via connected devices. 

Under the terms of deal, 1 Mainstream will become part of Cisco’s Service Provider Video Software and Solutions Cloud Engineering Group, headed by senior vice president and General Manager Conrad Clemson. The deal is expected to close in Cisco’s fiscal 2016 second quarter. 

Image credit: Cnet

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