Saturday, November 7, 2015

Ad Tech firm Neustar Acquires MarketShare Partners For $450 Million

Marketing data and analytics firm Neustar has acquired MarketShare Partners, a marketing analytics company. The deal is valued at $450 million, according to the people familiar with the matter. MarketShare already work with over 2,500 marketers, its data are used to identify the advertising channels that yield the best returns. This deal promises to give Neustar more planning insights to offer advertisers a more holistic view of how to buy ads online. 

Wes Nichols, CEO and co-founder, MarketShare, said in a statement: “The opportunities started clicking”, “The data fuel married with decision engine- [we could start to see that] this could be powerful.”  

Lisa Rosner, CMO Neustar, said in a statement: “We can offer a rock-solid plan that [the CMO] can take to the CFO”, “The combined solution helps customers sell more while taking costs out of the business.’

Founded in 2005, MarketShare Partners is a leading advanced marketing analytics company that helps businesses grow efficiently by discovering which actions really drive results. The company’s DecisionCloud platform provides a combination of technology, data, modelling, and business intelligence solutions that improve decision-making. MarketShare has worked with more than half of the Fortune 100 companies, which include top brands Ford, Intel and CarMax, helping them analyze, forecast and examine their ad spending to uncover which media channels create the best returns. MarketShare is based in Los Angeles, California with offices in New York, San Francisco, London, Tokyo, Bangalore and other cities worldwide.

Founded in 1996 and based in Sterling, Virginia, Neustar is a pioneer and industry leader of real-time, cloud-based information services and analytics.  The company provides real-time information and analytics for the internet, telecommunications, entertainment, and marketing industries. 

The deal builds on a data-driven partnership the two companies forged last summer, which combined Neustar’s ad intelligence with MarketShare’s planning systems. After thorough review, Neustar decided to bring MarketShare in-house to bolster its analytics capabilities in the highly competitive ad tech market. 

Image credit: AdWeek

No comments:

Introducing A Great Place To Find A Job

The marketplace where tech companies compete to hire you. Meet 5 to 15 top companies in one week with salary info upfront. You’re in demand. Shouldn’t companies you love come to you with offers upfront? We think so. That’s why Hired is changing the way you find your next job with a faster, more transparent job search process built specifically for Python Programmers, RoR Developers, Java Programmers, Software Engineers, Big Data Scientists, Data Scientists, DevOps, UI/UX Designers, Product Managers, and Web Developers.

Hired is the first two-sided marketplace created specifically for Engineers, Data Scientists, Designers and Product Managers who are overwhelmed with job opportunities.

We believe recruiting should be transparent, unbiased, and that the talent should be in control. Our one week “auctions” provide upfront offers from vetted and funded companies, dedicated talent advocates, and a $2,000 signing bonus.

Our mission is to make hiring, or getting hired, less painful. Hired.com: A Whole New Recruiting Model.


THE PREMIER MARKETPLACE FOR TECH TALENT
BEGIN THE NEXT CHAPTER IN YOUR CAREER TODAY


Learn More: GET HIRED!
What is managed cloud? Managed cloud lets you tap the power of the cloud for your strategic business goals without the frustration, cost, and time of managing it yourself.

Learn more about Managed Cloud and Rackspace the #1 managed cloud company
 —empowering you to move beyond the limitations of do-it-yourself cloud with the support of thousands of expert engineers. 







VMware: Virtualizing the Entire Data Center



Virtualizing the Entire Data Center by: VMware, The World's Leader in Virtualization and Cloud Infrastructure

VMware vSphere Essentials delivers the industry-leading virtualization platform for small businesses at an affordable price. Small businesses can virtualize their physical servers and centrally manage these servers, reducing hardware costs and increasing operating efficiency with a low upfront investment.
Provides cost-effective server consolidation and management for small offices

Learn more about the VMware vSphere Essentials