Thursday, December 10, 2015

Rise Interactive Acquires Personalization Platform SimpleRelevance

Rise Interactive, a leading digital marketing and analytics agency, has acquired Chicago-based SimpleRelevance to boost its cross-channel personalization capabilities. Financial terms of the deal were not disclosed.

The acquisition will provide a big boost to Rise’s cross-channel personalization capabilities, enabling the company to use and harness the power of machine learning and predictive analytics to achieve the highest level of personalization in it's clients' digital marketing messages. 

Founded in 2011 and based in Chicago, Simple Relevance is a personalization platform that recommends the best ways for companies to personalize their marketing messages to consumers through any channel. The company use of machine learning and predictive analytics lends unique customer insights at an extremely individual level for marketers seeking to personalize messages. The Chicago-based company is the only multi-channel optimization platform in the market that uses internal and external data to automate smarter marketing messages. It combines customers’ behavioural, demographics and psychographic data with patent-pending technology to build to create a personalized digital marketing message   

SimpleRelevance started in the Chicago tech hub 1871, and graduated from TechStars Accelerator. The company was backed and funded by Pritzker Group Venture Capital, Chicago Ventures, Garland Capital Group, and Hyde Park Angels. The company’s clients include Fortune 500 retail, media, and financial companies. 

Jon Morris, Founder and CEO of Rise Interactive, said in a statement: "We've watched SimpleRelevance achieve amazing results for leading brands throughout the years, including for some of our own clients. The company's expertise will be an outstanding asset to our clients and our growing cross-channel personalization capabilities", and also added that:  "It's a natural fit for us to join forces, and we couldn't be more excited to welcome SimpleRevelance to our team."

Erik Severinghaus, Founder and CEO of SimpleRelevance, said in a statement: "Rise is one of the fastest growing and most innovative digital marketing agencies in Chicago and SimpleRelevance is a technologically advanced startup driving digital marketing; the collaboration just made sense", and added this: "Combining the two will produce a powerhouse for digital marketing."

Based in Chicago, Rise Interactive is a leading digital marketing agency and Interactive Investment Management firm whichspecializes in digital media and advanced analytics. Rise helps marketing leaders make smarter investment decisions grounded in data insights. It clients includes Ulta Beauty, ConAgra Foods, Reynolds Consumer Products, PANDORA, Country Financial, The Sports Authority and etc. The company’s services include paid search, SEO, affiliate marketing, web analytics, link building, display, email, mobile and social media. CEO Jon Morris founded the company in 2004 to teach digital marketers how to manage internet marketing campaigns. 

Image credit: Chicago Tribune

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