Saturday, January 30, 2016

Digilant Acquires DeltaX's Dynamic Creative Optimization Technology

The deal will add new technology and capabilities to Digilant's suite of programmatic technoloy

Image credit: Adobe
Digilant, an ispDigital Group Company and a leading global programmatic media company, has acquired DeltaX's Dynamic Creative Optimization "DCO" technology. Financial terms of the deal were not disclosed.

Based in Bangalore, India, DeltaX is the pioneering cross-channel digital advertising platform. The company has developed a proven sophisticated platform that leverages data for the design and real-time optimization of a creative, and helps ad agencies and performance marketers buy, track, attribute, optimize and report media across Search, Social, Display, Mobile and Video ads more efficiently by taking a unified data and automation driven approach. 

DeltaX’s cloud-based platform leverages big data, user behavior and machine learning algorithms to improve performance across the business funnel of advertisers. The company has offices and representatives in Bangalore, London, San Francisco and Singapore.

Don Epperson, Executive Chairman at Digilant and CEO at ispDigital, said in a statement: 
"It has become crucial that advertisers engage with individuals in a more personalized and timely manner, and for that reason DeltaX is the perfect match for us," and also added this: "Having Dynamic Creative Optimization capability integrated into our platform is important for Digilant. It allows us to optimize every consumer engagement in the conversion path across paid, earned and owned media."

Ravi Kabra, Co-Founder and CEO at DeltaX, said in a statement:
"Advertisers are well aware of the importance of customizing their messages to consumers across devices, and DCO is a critical piece of that," and also added this: "DeltaX is extremely proud to be the provider of an important element of Digilant's technology stack. Our solution has already been proven across the world and will enable Digilant's global clients to increase the effectiveness and ROI of their digital advertising efforts."

Following the deal, Digilant will integrate DeltaX's DCO technology to optimize creative messaging and storytelling for advertisers.

Headquartered in Boston, Digilant is a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions. Digilant's advanced technology platform, which includes its Data Management Platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. The company has offices in Barcelona, Bogota, Lima,London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S.

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