Wednesday, January 20, 2016

FocusVision Acquires KinesisPanel, Expanding Market Research Capabilities

FocusVision, a leading provider of market research technologies, has acquired Kinesis Survey Technologies, now KinesisPanel™. Financial terms of the deal were not disclosed.

Based in Austin, Texas, KinesisPanel is the industry leader for future-proof market research solutions. The company offers the only true end-to-end online survey and panel management software platform that enables simultaneous mobile, tablet and desktop device interaction. The company’s platform powers the projects that are the lifeblood of market research by providing automated processes, advanced reporting tools and integrated incentive management. 

The deal enhances the product options available to both FocusVision and KinesisPanel clients, which provides a wider set of fully integrated market research tools with real-time data synchronization into a single panelist database.

Eric Grosgogeat, CEO and president of FocusVision said in a statement: 

"The addition of KinesisPanel advances FocusVision's mission to transform the market research industry by providing the most powerful set of quantitative and qualitative research technology solutions under one roof. We are pleased to welcome KinesisPanel into the FocusVision family."

Founded in 1990 and headquartered in Stamford, Connecticut, FocusVision is market research technology company specializing in quantitative and qualitative research. The company is a leading global provider of quantitative and qualitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming, and mobile device usability studies. It also the first company to provide integrated, global solutions for both quantitative and qualitative market research. The company has over 350 employees, and has offices in the US, the UK, Bulgaria, Brazil, Australia and Singapore.

Image credit: Mustard Marketing

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