Thursday, January 21, 2016

Mediaocean Acquires Austalia-Based Software Firm BCC AdSystems

The acquisition provides Mediaocean’s clients with streamlined financial systems that supports agencies building complex campaigns across global business units.

Mediaocean, a leading software platform provider for the advertising market, has acquired Australia-based BCC AdSystems. Financial terms of the deal were not disclosed.

Headquartered in Gladesville, NSW Australia, BCC AdSystems is a privately-held company that develops, supplies, and supports software and business solutions for the advertising industry. The company products include Media Desktop, a system that makes every aspect of media process management simple, and a suite of management software such as its Enterprise creative agency/ERP, Data Warehousing, BI, and Workflow solutions.  The company employs 100 staff and has offices in Sydney, Melbourne and Singapore.

The deal will allow Mediaocean to provide its growing international customer base with a global workflow, billing, and payments software solution that enables them to plan, buy, manage, and reconcile media anywhere in the world. The deal will also provide Mediaocean clients with a streamlined financial system that supports agencies building complex campaigns across global business units. 

Bill Wise, CEO of Mediocean, said in a statement: "Advertising is a global enterprise, and our clients need a software solution that enables them to do business across the world – the addition of BCC will allow Mediaocean to provide just that," and also added this: "The combined strength of BCC products and Mediaocean's expertise will help our clients capitalize on the enormous media opportunities offered by new and growing global markets." 

Founded in 2012 and headquartered in New York City, NY, Mediaocean is a leading advertising services and software company that provides advertising purchasing, accounting, communication, advert integration and other services to clients, handling over $130 billion of advertising spending a year. Mediaocean is the only software company in the industry that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. It has unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters and publishers worldwide. 

Image credit: Mediaocean

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