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Monday, January 11, 2016

Revcontent Acquires Content Distribution Platform ContentClick

Revcontent has acquired ContentClick, a European content recommendation network. The two content recommendation platforms are joining forces to create a global content recommendation powerhouse. Financial terms of the deal were not disclosed.

Revcontent is looking to strengthening its presence globally by providing partners with an increased ability to connect people with content they love. By acquiring ContentClick, Revcontent will now have a 24/7 UK presence and connect content creators with even greater returns. 

Founded in 2013 and based in Bath, United Kingdom, ContentClick is a fast growing, mobile-centric native ad delivery platform built for bloggers and web publishers.The company provides advertisers & agencies with a content distribution platform and enables advertisers to join the conversation and acquire large volumes of targeted clicks on a CPC basis. 

In addition, ContentClick also provides web publishers and bloggers with a native content widget that integrates into any website and generates a revenue stream from users that click and engage with the content. The company delivers over 5 billion monthly impressions and is available in the UK, Australia, America, Canada & Ireland with new geos launching monthly.

Richard Iwanik-Marques, Vice President of Marketing at Revcontent, said in a statement: “We couldn’t be more excited about this acquisition. The ContentClick team has accomplished great things and created very meaningful partnerships with their clients, built on trust. By bringing our industry leading technology into the picture, there is no limit to what our publishers and advertisers can achieve. We now have more reach, scale, and support than ever, and we couldn’t be more excited about growing the Revcontent family.”

Joe Williams, UK Managing Director at ContentClick, said in a statement: “For two years, our mission has been to deliver unbeatable returns by truly understanding the unique nature of our audience, the sites they visit and the content they consume. It’s a mission shared by Revcontent, and we’re excited to scale their market leading technology in the UK.

Founded in 2010 and based in Sarasota, Florida, Revcontent is one of the world’s largest and highest performing native ad networks with over 150 billion content recommendations a month. The company‘s native product includes a fully responsive widget, In Stream / Gallery Implementations as well as Infinite Scroll and other Industry-first native technologies on top of unlimited customization of the API to generate unbelievable results. 

Image credit: Revcontent

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