Tuesday, February 23, 2016

Instart Logic Acquires Kwirc To Provide End-To-End Application Acceleration For Web, Hybrid, And Native Applications

Instart Logic, an application delivery solutions company that provides a cloud-based service for web publishers to improve site performance, has acquired Kwicr, the market leader in mobile application acceleration for Apple and Android platforms. Financial terms of the deal were not disclosed.

The move makes Instart Logic the only application delivery company in the market that provides end-to-end application acceleration for web, hybrid, and native applications. The combined solution, Instant Logic’s market-leading application delivery solutions and Kwirc’s expertise in mobile application acceleration, will be the first in the market to provide comprehensive performance and security services for mobile web, native, and hybrid mobile applications.
Image credit: TechCrunch

Manav Mital, CEO of Instart Logic, said in a statement: 
Mobile devices and especially mobile apps have become the premier method for content consumption,” and also added this: “We approach content delivery from the lens of that wireless last mile –- the first impression an app makes on consumers. Kwicr is aligned in our vision of delivering fast content and focused on perfecting a seamless user experience. We’re excited to welcome the Kwicr team to the Instart Logic family.”

“With a projected $3.6 billion market opportunity for mobile applications by 2018 and 2.8 million mobile app developers worldwide, speed, and agility are more important than ever,” added Manav Mital, CEO of Instant Logic. “In recent trials, Kwicr saw median performance increase by 410 percent. With the addition of the Kwicr team, we’re revolutionizing the way in which applications are being delivered -– faster, more secure, and simpler than ever.” 

Instart Logic plans to integrate Kwicr’s SDK into its application delivery platform to leverage the machine learning, analytics, and content delivery network components.

Founded in 2010 and based in Palo Alto, California, Instart Logic is a leading application delivery solutions provider. The company’s end-to-end platform combines machine learning for performance and security with a content delivery network (CDN) for application delivery. The company is funded by Andreessen Horowitz, Four Rivers Group, Geodesic Capital, Greylock Partners, Hermes Growth Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Telstra Ventures, Tenaya Capital, Wing Venture Capital and several notable Silicon Valley angel investors. The company’s customers include some Fortune 500 companies and other names in retail, travel, enterprise SaaS, online gaming and media industries.

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