Thursday, August 25, 2016

National Elections Fail to Shore Up Printing-Related Spending in the Philippines, says IDC

MANILA, July 14, 2016 — The elections-related spending in connection with the lead up to the May 2016 national polls failed to shore up the printer market in the Philippines in 2016Q1. According to IDC's latest Hardcopy Peripherals (HCP) and Consumables Trackers, the Philippines market declined in shipment terms in the first quarter of 2016 compared to the same period last year. Inkjet and laser machines fell year-over-year (YoY) by 1% and 7%, respectively while the total consumables market declined by 4% YoY.


National elections in the Philippines were considered a growth accelerator for multi-function peripherals due to increased printing activities for campaign-related paraphernalia.  In the last national elections in 2010, IDC reported that the 2010 Q1 printer shipments reached over 218,000 units, an 8% growth YoY.   But, elections no longer serve as a growth driver for the printer market as this year 2016Q1 shipments closed at almost 187,000 units only, which is 3.2% lower versus the previous year.

"Moreover, the printer market in 2016Q1 was also heavily weighed down by lower consumer spending for peripherals as a post-holiday effect, lack of substantial promotions, major government as well as the enterprise deals for most vendors. Additionally, the consumables market has been declining in performance of third-party vendors in spite of growing OEM inks and toners shipments due to intense price competition, quality issues, and lack of major promotions among third party players," says Nicolo Santos, Market analyst for Imaging, Printing, and Document Solutions (IPDS), IDC Philippines. 

Elections are No Longer a Growth Accelerator for Printing

"The hardcopy peripherals market did not achieve major gains from the election season possibly due to increased usage of multimedia platforms such as social media and TV ads instead of print materials, which was a common practice in previous polls," Nicolo Santos adds.

IDC believes that the shift to multi-media ads on television and social media has changed the landscape of Philippine elections. Candidates and netizens alike leveraged on social media to take advantage of its accessibility and worldwide reach.  There were approximately 35 million election-related tweets posted on the Twitter since the start of the year, over 4 million of which were posted on election day itself. 

Market Will Bounce Back in Succeeding Quarters

Despite the slowdown during the first three months of the year, IDC forecast that the HCP and consumables market in the Philippines will bounce back in the coming quarters, helping it achieve growth by the end of the year. 

"Toward the end of 2016, the total HCP market is expected to grow by almost 5%. Growth will mainly be driven by increased government spending in line with the new administration," Nicolo Santos added. Purchasing of new machines is expected to increase toward the second half of the year.

For inquiries on this tracker research, please contact Rodalyn Quimora at +63-2-478-7260 ext. 406 or rquimora@idc.com. For media inquiries, please contact Trista Efendi at tefendi@idc.com.


About IDC Trackers:
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.


About IDC:
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC. 

All product and company names may be trademarks or registered trademarks of their respective holders.

For press inquiries, please contact: 

Sudev Bangah 
Country Manager
IDC Philippines 
+62-21-520-3496 sbangah@idc.com 

Jubert Daniel Alberto
Country Head
IDC Philippines
+632-478-7260 ext. 416 jalberto@idc.com 

Trista Efendi
Corporate Communications Executive
IDC ASEAN 
+60 1139346725
tefendi@idc.com

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